Founder of Thrive Collective and creator of UNMUTE™ — a strategic visibility and influence ecosystem for ambitious professionals and modern organisations navigating the future of work.
Kelly Cuesta works at the intersection of strategic visibility, leadership, communications and community-building.
She helps ambitious professionals communicate their value more clearly, and supports organisations building cultures, brands and leadership ecosystems designed for modern global workforces.
With a background spanning technology, communications, education and multicultural leadership, her work focuses on one core idea:
Many talented people and organisations are not lacking capability. They are lacking positioning.
Madrid · Europe · 2026
Operator first. Strategic advisor second. Community architect third — a perspective shaped across industries, cultures and leadership ecosystems.
01
Kelly has worked both as the professional navigating visibility and as the strategic leader shaping perception, positioning and influence within organisations and communities. That gives her a uniquely practical perspective on how credibility, leadership and opportunity are actually built.
02
Her work sits across Europe and international ecosystems, particularly within multicultural, multilingual and high-growth environments. She understands that visibility, communication and leadership are interpreted differently across markets, industries and cultures.
03
Her approach combines strategic communications, leadership positioning, community psychology and modern influence systems. The work is not about becoming louder — it is about becoming clearer, more trusted and more strategically understood.
04
Unlike traditional consultants, Kelly has spent years building and leading professional communities, ecosystems and leadership spaces across Europe. That experience shapes how she thinks about trust, belonging, visibility and influence in the modern workforce.
10+
Years across technology, communications and community leadership
2,000+
Professionals impacted through communities, mentoring, education and leadership initiatives
Europe-wide
Leadership ecosystems and partnerships across Spain, the UK and international communities
Multi-sector
Technology · Education · Marketing · Community · Social impact
Context
Kelly’s work spans strategic marketing, communications, community-led growth, leadership development and future-of-work conversations.
She has worked with global technology ecosystems, universities, professional networks and multicultural leadership communities — helping connect visibility, influence and human-centred growth.
Founder & Director — Latinas in Tech Spain
Co-Founder & Leader — Lean In Madrid
Leadership initiatives across Europe
Mentorship and visibility programmes
Women in tech and multicultural leadership ecosystems
For years, Kelly has built spaces where ambitious professionals — particularly women, multicultural talent and underrepresented leaders — can connect, grow and become more visible strategically.
That experience deeply informs the philosophy behind UNMUTE™: visibility is not only individual. It is relational, cultural and ecosystem-driven.
Kelly regularly contributes to conversations across universities, leadership communities, technology ecosystems and industry events, bringing a perspective that combines commercial strategy, cultural intelligence and human-centred leadership.
Strategic visibility
Leadership communication
Future of work
Women in tech leadership
Community-led growth
Multicultural leadership
AI, identity and influence
Professional positioning
Human-centred leadership
UNMUTE™ was created from a simple observation:
Many ambitious professionals operate at a far higher level than their positioning currently communicates.
Particularly in global and fast-moving industries, talented people are often overlooked not because they lack capability — but because their visibility, narrative and perceived authority are misaligned with the level they actually operate at.
UNMUTE™ exists to help close that gap.
Not through performance or personal branding theatre — but through strategic visibility, positioning and clarity.
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